Hi everyone,
my name is
Kayla Baker

Marketing and Content Specialist
Brand Storytelling
Creative Campaigns
Photography & Video

A Quick Background

I earned my marketing job from the taproom floor.

I started at Tool Shed Brewing in Calgary as a server and was promoted to Marketing Coordinator & Guest Experience Specialist. From June 2025 to July 2026 I planned, shot, edited and posted the content for three brands: Tool Shed, Local Legend Beer and Truebuch Kombucha.

I bring taste, a feel for trends, and the judgement to know which ones fit a brand.

15K → 200Kmonthly Instagram views in one year
4xrevenue during a viral community campaign I helped run, against the year before
$25K+from a merch program I built, from sourcing to launch
2xsmall-batch beer sales, year over year

I also supported the promotional content when WestJet made Tool Shed its exclusive onboard beer.

Here's a
showcase
of my
creative
work

Hands clinking Tool Shed Brewing beer glasses

Man in a cowboy hat holding a small dog and a can of beer at an outdoor event

Can of Tool Shed Departure West Coast IPA on a table of food

Tool Shed pint glass beside a burger in the taproom

Zero buzz-free beer mixed packs and cans arranged on a wooden deck

Smiling man with a long beard and a wide-brimmed hat at an outdoor stage

Through
my
lens

Capturing
content for
several brands:

Tool Shed Brewing Company
Local Legend Beer
Truebuch Kombucha

Jug of Truebuch kombucha resting on a mossy log

Smiling team member in a Tool Shed Brewing Company sweater behind the bar

Hand holding a Truebuch kombucha bottle with pink flowers in it

Bearded man in a Tool Shed Brewing Company sweater in the taproom

Close-up of a horse's nose with cans of Local Legend beer behind it

Man in a cowboy hat working in a workshop beside a can of Local Legend beer

Three Fun Facts

I used to be
a freelance
photographer.

Before moving into marketing, I spent several years behind the camera, photographing live concerts for a Toronto radio station, along with weddings and special events. It was where I developed my love for visual storytelling, capturing genuine moments, and finding the little details that make a story worth sharing.

I started a
leather-making
business.

I started a small leather goods business, Hi Peak Leather, during the pandemic, and I still make things in my spare time.
Instagram: @hipeakleather
Website: www.hipeak.ca

I lived in Thailand
for two years.

Living in Thailand for two years taught me the value of curiosity, adaptability, and connecting with people from different walks of life. Those experiences helped shape the way I see the world and approach storytelling.

From concept to customer

What started as an opportunity to grow Tool Shed's merchandise offerings became a program I built and managed from the ground up. From sourcing and design to vendor relationships, pricing, and product launches, I oversaw every step — helping generate over $25,000 in merchandise revenue in just one year.

Cream and black Tool Shed Brewing Company cap

Green Tool Shed cap and a black graphic t-shirt hanging in the brewery

Tool Shed branded socks, golf balls and poker chip in a gift set

Visuals with purpose

I love the creative challenge of turning an idea into something visual. Whether it's a promotional poster, digital ad, or social media graphic, my goal is to create something that catches the eye, tells a story, and feels true to the brand. I believe good design doesn't need to be complicated... it just needs to connect with the right audience.

Brewers Tap poster for Fair Dinkum Frank Aussie IPA

Enter to win weekend passes to Canmore Folk Fest poster

Tool Shed Brewing Company brewery tours poster

Work that tells a story

Every brand has a story worth telling. I love finding the people, personalities, and moments that bring those stories to life. By putting the human side of a brand front and centre, I create content that feels authentic, relatable, educational and worth connecting with. I planned, filmed and edited each of these myself.

The people behind the brand

There's so much more to a brand than the products it sells. Through staff interviews and behind-the-scenes storytelling, I wanted to introduce the people, personalities, and everyday moments that make Tool Shed special — giving audiences a reason to connect with the brand on a more personal level.

Content with character

Not every piece of content needs to be serious. I love finding ways to incorporate humour, personality, and relevant trends into a brand's social media presence. Whether it's a playful take on a trending format or an original idea, my goal is to create content that feels authentic to the brand, entertains its audience, and encourages engagement. Before I worked in marketing, I spent three summers at Pedal Pub Calgary and won the company's TikTok contest every year.

Building the buzz

From event announcements and promotional campaigns to behind-the-scenes coverage and post-event recaps, I've created content designed to build excitement and bring people together. I enjoy finding creative ways to turn an event into an experience — generating interest before it happens, capturing the energy while it's happening, and keeping the conversation going afterward.

Bringing brands to life

With events, festivals, brewery tours, and community activations

Great events don't happen overnight. From months of planning and promotion to the excitement of event day, I played an active role in bringing Tool Shed Brewing's events and experiences to life.

Working closely with the Events Coordinator, I helped launch and grow initiatives including BBQ Sundays, live music, movie nights, and community events. My involvement spanned creative campaign development, social media promotion, branded giveaways, promotional materials, and on-site execution.

Whether building anticipation beforehand or capturing the energy of a packed event, my goal was always the same: create memorable experiences that brought people together and gave them a reason to come back.